Privacy Policy & Cookies

USE OF COOKIES

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* IF YOU HAVE QUESTIONS ABOUT COMPANY’S PERSONAL DATA PROCESSING PRACTICES, PLEASE REFER TO THE  CONTACT US SECTION BELOW FOR MORE INFORMATION *

When This Privacy Policy Applies

This Privacy Policy applies to personal data collected through our Website, emails, and through offline means. We encourage you to read this Privacy Policy in full before using the Website and any other service that posts a link to this Privacy Policy, opening our emails, or otherwise submitting your personal data to us (collectively, the “Service” or our “Services”). For certain Services, there may be additional notices about our information practices and your choices with respect to those practices. We may create deidentified and/or aggregate data from personal data. Data that is deidentified or aggregate data is not personal data under applicable laws, and we may collect, use, and disclose deidentified data without limitation except as restricted by applicable laws. Our Services are offered in the U.S. and abroad. By visiting or otherwise using our Service, you acknowledge having read this Privacy Policy and the Terms of Use of Mrwhitelighters Manufacturing Company at https://mrwhitelighters.com/legal-terms, (“Website Terms”).

Data We Collect

Types of Data Collected

Company and its Service Providers may collect certain personal data from you when you via our Website. For example, we collect Personal Information from you when you purchase products from us, create an account on the Website, reach out to us via our Contact Us form, sign up for promotional emails. Information that we collect via our Services includes:

• Identifiers, including your name, date of birth, phone number, mailing address, email address, photos submitted for product customization (“Customize It! Submissions”).
• Contact Information, including your email address, phone number, mailing address, and email address.
• Account Details and Commercial Information, such as your purchase history and amounts, products or services considered, favorite products and communications preferences.
• Financial and Payment Information, such as your payment card information (to fulfill your order), but please note that we do not handle full payment card information directly, but rather rely on Vendors for doing so.
• Service Usage Data, including information collected by Tracking Technologies.
• Inferences, including information derived from other information that we have collected. For example, we may make inferences about you based on your order history or other information about you in order to provide you with offers or advertisements that are most relevant to your interests.

The definition of personal data under certain laws is limited to information that can be used to directly identify you, such as your name, email address, and similar information. Under other laws the definition of personal data may be broader and also covers things like online identifiers (IP address, cookie IDs, device IDs). Where we are required by law to treat certain information as personal data, or where we combine certain information with personal data, we will treat it as such.

How We Collect Personal Data

Below are some examples of how we may collect your information.

Data That You Provide

Our Services are publicly available. We collect personal data from you when you purchase a product on our Website and when you browse or submit information through the Service, such as when you sign-up for email alerts or submit a request through our Contact Us chat box, submit a product review. We also collect your personal data through our mobile app.

We may deidentify (i.e., remove personally identifiable elements or extract non-personally identifiable elements) and/or aggregate data from the personal data you provide. Data that is deidentified or aggregate data is not personal data under applicable laws, and we may collect, use, and disclose such data without limitation except as restricted by applicable laws.

Data Collected Automatically

We use cookies and other tracking technologies (“Tracking Technologies”), as discussed in further detail below, to collect information about your device and your use of the Service.

We may use a variety of technologies that store or collect certain data whenever you visit or interact with our Service. This data may be stored or accessed using a variety of technologies that may be downloaded to your device (e.g., personal computer, browser, laptop, tablet, mobile phone, etc.) whenever you visit or interact with our Service.

How We Use Your Personal Data

Generally, we use and otherwise process your personal data to provide you with products and services you purchase or request, personalize our offerings, services, and marketing, and to otherwise support our business.

• To provide our products and services, including to provide you with information, or to process transactions that you have requested or agreed to receive; to enable you to participate in a variety of the Service’s features; to process your account registration with the Service, including verifying your personal data is active and valid; and to facilitate a purchase, including facilitating payment for your purchase.
• To operate our business including, but not limited to, maintaining business records and complying with legal obligations, including as part of our general business operations, for other business administration purposes, or as otherwise required or compelled.
• To provide customer service and communications, including responding to any questions, comments, or requests that you have for us, sending you communications and notifications about your use of the Service or your other interactions with us, and changes to the Service and/or the Service’s policies or other aspects of our business operations.
• To administer your accounts and our loyalty program.
• For research, development, and analytics, including to better understand how users access and use the Service, both on an aggregated and individualized basis, in order to improve our Service and respond to user desires and preferences, and for other research, development, and analytical purposes relating to the Service and the operation of our business.
• To customize your experience, offers, and content, including to customize your experience on the Company Website, or to serve you specific content and offers that are relevant to or customized for you (including, without limitation, pricing and discounts based on your profile, location, or history).
• For targeting advertisements to you or your device to assist us in determining relevant advertising.
• For ad measurement, attribution, and other ad administration, including to determine the success of our advertising campaigns and to help us determine where to place our ads, including ads placed on other websites and services.
• For market research and customer satisfaction, including administering surveys and questionnaires, such as for market research or customer satisfaction purposes.
• For security and safety purposes, including to detect and respond to threats to the Service, protect the health and safety of our customers, team members, and the public, and to prevent, investigate and prosecute criminal activities.
• To prevent, detect, investigate, and mitigate illegal activities, fraud, injury, or violation of our terms or policies, such as where we believe we need to do so to investigate, prevent or take action if we think someone might be using information for illegal activities, fraud, or in ways that may threaten someone’s safety or violate of our Website Terms or this Privacy Policy.
• For purposes disclosed at the time you provide your personal data.
• For our legitimate business purposes that are compatible with the purpose of collecting your personal data and that are not prohibited by applicable law.

Changes to Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. Any changes will apply prospectively effective upon the posting of the revised Privacy Policy. A revised Privacy Policy will be posted on Service, along with information on any material changes (if applicable). Your continued use of the Service indicates your acknowledgment to the privacy policy and notices posted at the time of use. However, we will not use your previously collected personal data in a manner materially different than was represented at the time it was collected without your consent. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.

Contact Us

If you have any questions or concerns regarding this Detailed Privacy Notice, contact us at mrwhite@mrwhitelighters.com.